Executive Summary
Demand for bottled drinking water has been growing rapidly since the 1990s, increasing nearly 400% in the last decade. According to the National Agency for Food and Drug Administration and Control (NAFDAC) in on October 27, 2013 According to Orhii, package water is a fast growing business in Nigeria today, water constitutes about N8 billion daily, as a result of declining consumer confidence in the safety and quality of municipal water supplies.
Bottled Drinking Water
To take advantage of this expanding market for drinking water, Purity Bottled Water has been established to provide home and office delivery of bottled water in Mushin Lagos state and its environs. After months of extensive industry and market research, the company has developed a solid business plan to enter the market for bottled water. Purity will generate revenue as a result of the sales of her bottled.
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